Very little of the great cruelty sown by men can really be attributed to cruel instinct. Most of it comes from thoughtlessness or inherited habit. The roots of cruelty, therefore, are not so much strong as widespread. But the time must come when humanity protected by custom and thoughtlessness will succumb before humanity championed by thought. Let us work that this time may come. – Albert Schwitzer

This is an idea about love and ideas. It begins with 3 assumptions:

Three Assumptions

1) Everything is an idea. People, objects, thoughts, beliefs, music, dance, etc etc are all ideas.

2) Every idea contains a certain amount of love. For example, the idea of going to the movies might contain more love than the idea of doing the dishes, or the idea living might contain more love than the idea of dying, and so forth.

3) You can arrange all these ideas on a scale (the love scale) according to how much love they contain. Greater love is found as you move up the love scale. Lesser love as you move down.

The Two Commitments

1) a commitment to always move up the scale towards more love, and never down, and
2) a commitment to always seek out ideas that hold more love, never less.

This also works great when shared with friends and family.